Mobile Optimized Website FAQs

Why Will I Be Penalized If I Don’t Optimize My Website for Mobile Users?

When you search Google on a mobile device you get mobile search results, as opposed to the regular search results. Google has a whole separate algorithm of how they calculate search ranking when someone is searching on a mobile device as opposed to on a desktop. Right now we are not seeing much of a difference! However, we will in the near future.

Do a Google search on your computer and do one on your mobile device and there is not much of a difference because only about 5% of businesses have mobile optimized sites.

One year from now we expect to see the equivalent of two separate search engines, one for mobile and one for the full desk top user. Right now though, there is no competition. So when Google see’s that a business has made a mobile friendly site and somebody searches on a mobile device for that keyword, the businesses which are mobile optimized will be rewarded and those who are not mobile friendly will be penalized.

Google’s job is to give us the most relevent results, so it just makes sense that if we follow Google’s requests! Do as they ask and you will see better search engine ranking for the keyword phrase that best describe our services. If you want to get the bonus points, get the favors and get the extra love just follow Google’s recommendations and optimize for the mobile web!

My Facebook Fan Page is Already Optimized For Mobile So Why Do I Need A Mobile Friendly Website?

One in two people that are on Facebook are looking at it on a mobile device but if the links on your Facebook page don’t take the mobile user to a mobile friendly site you are basically alienating 50% of your market. On average there are about 700 billion minutes per month logged on Facebook and 300 billion of those are from mobile devices.

I Don’t Care About Being Penalized By The Search Engines Because I Advertise on Google AdWords and Pay For My Leads By the Click!

Google is now penalizing advertisers if they are doing Google pay per click advertising and are not offering a pleasant mobile user experience. Since half of mobile searches are local searches how many customers are you turning away? How much more is Google charging you for your ad campaign? On Septemeber 21, 2011 Google said they are going to consider how well a site is tailored for mobile devices! The kink of things that are going to affect your AdWords campaign costs and quality score will be the simplicity of a  touch screen, the navigability for smaller screens, load times and a big penalty could be imposed on websites or landing pages using flash.

 How Does My Main Website Know When Somebody Is On A Mobile device?

If someone is on a desktop or lap top device they will be taken directly to your main site as usual! However, when a mobile device  is detected what happens is a snippet of code which is placed on your main site, automatically detects the mobile device and skips over you main site and takes the mobile user to the mobile specific version of your website.  This is what Google wants and this what will mobile users require to enhance their mobile experience and stay on your website.